Range Rover 'Ultimate Vistas'10:40:00 AM
Land Rover and renowned Magnum photographer Jonas Bendiksen have revealed the first in a series of unique works entitled ‘Ultimate Vistas’, extraordinary landscape photographs captured with help from the world’s ultimate SUV: the Range Rover.
Land Rover worked closely with world-renowned photographic agency Magnum Photos to showcase some of the most breathtaking landscapes on Earth.
Since it defined the luxury SUV sector almost half a century ago, the Range Rover has achieved more than one million sales worldwide and sits at the pinnacle of the Land Rover family. The original Classic model made its debut in 1970 and over four generations the luxury SUV has established itself as a design reference, representing the ultimate in all-terrain capability.
Jonas said, “I spend my entire life chasing that perfect picture, but part of the joy of it is in that hunt. Photography is for me a language, a way in which I can express myself, and it has become a way in which I see the world.
Norway is made up of more than 50,000 islands and has an 83,000km (51,000 miles) coastline of fjords, bays and inlets. Few places in Europe have a lower population density, so remote living is ingrained in the national psyche. Yet it is also home to some of the world’s most dramatic modern architecture, resulting in a breathtaking contrast between vivid remote and urban environments.
Further locations for the Ultimate Vistas series will include the USA and China.