A Chance to own a new Series 1

Alright, it's not brand new. But, it is as close to as you can get, each one is professionally restored from the ground up by Land Rover's Classic division. Today marked the official launch of the ‘Reborn’ initiative for the iconic Series I at Techno-Classica in Essen, Germany.

The program will allow 25 customers the chance to own essentially a brand new Series 1 direct from Land Rover Classics. The 25 hand-picked Rovers were sourced from around the world and each one will be completely restored according the original 1948 specifications using Land Rover Classic parts to keep them as authentic as possible.

Buyers may choose from five period finishes including Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red. Each Series 1 will be restorated start to finish at Land Rover’s new Classic workshop located within the original Defender production centre at Solihull.

Tim Hannig, Director, Jaguar Land Rover Classic, said: “The launch of the Reborn initiative represents a fantastic opportunity for customers to own a valuable and collectable automotive icon. Reborn showcases Land Rover Classic’s expertise in restoring and maintaining our loyal customers’ prized Land Rovers. It also demonstrates the business’ commitment to supporting customers with original and genuine parts for Land Rover models that have been out for production for longer than 10 years.”