Bamford Watch Department Monaco

The brand new model unveiled at Baselworld by the Swiss watchmaker is the iconic Monaco
with a solid carbon case, an elegant full black dial, and aqua blue chronograph counters. Never
before has such a bold design graced this flagship piece, seminal in the worlds of both
watchmaking and motor racing. This interpretation is brand-new, exclusive and unique.
The most iconic timepiece in the TAG Heuer collection has been completely reinvented, thanks
to a clever collaboration with Bamford Watch Department.

CEO of BWD, George Bamford needs no introduction. He pioneered the customization of
luxury watches by modernizing and personalizing timepieces which were already very
exclusive, giving them a recognizable identity with his own ultra-modern, futuristic style.
This is not the first collaboration between TAG Heuer and Bamford Watch Department. Back
in 2017, customers and fans of the Swiss brand were offered the opportunity to customize their
favorite model. Following this success, TAG Heuer invited George Bamford to help design
this new series of the Monaco, which exclusively carries the Bamford name.

Now, George Bamford has left his mark on the legendary TAG Heuer Monaco. As one would
expect, this new version still features the hallmarks of this model: the square 39-mm case and
the crown positioned on the left. But now it also boasts a case made from incredibly lightweight
and highly resistant carbon – the ideal material for watchmakers. Bamford's signature style is
evident in the chronograph counters highlighted with luminous marks on the indices and the
date window, which are a magnificent aqua blue – Bamford Watch Department's favorite
shade of blue – a detail which gives the timepiece a resolutely modern look which is right on-trend. The dial and the case-back are engraved with "Monaco Bamford" as a reminder of the
partners in this collaboration. The whole piece is set off perfectly with an exquisite black
alligator leather strap.

The result is an ultra-modern visual identity, a contemporary classic. This timepiece has been
made possible thanks to TAG Heuer's industrial capabilities: the brand created a special mold
for this carbon case to perfectly match the dimensions of the TAG Heuer Monaco and meet
the technical constraints of this specific material.

The fruit of this partnership, the TAG Heuer Monaco Bamford is the perfect combination of the
avant-garde watchmaking and technical expertise of TAG Heuer and the modern flair of
Bamford Watch Department. It is symbolic of the brand's investments in maintaining its
forward-looking spirit, culture, and philosophy, at the forefront of Swiss Avant-Garde.

Press release
Baselworld 2018
Technical details:
References CAW2190.FC6437
Movement Calibre 11 Automatic

Case 39 mm carbon case
Bevelled, domed sapphire crystal
Polished black PVD steel crown at 09H with Aqua Blue Heuer logo
Black PVD steel push buttons at 02H and 04H
Black PVD steel screwed sapphire case back with special engraving “Monaco Bamford”, limited
Dial Black opalin
Black flange with 60 seconds scale
2 counters in lacquered luminescent Aqua Blue:
- Permanent second indicator at 03H
- Minute chronograph at 09H
Black gold plated facetted polished applied indexes with blue Super Luminova®
Aqua Blue and Black gold plated facetted polished hands with blue Super Luminova®
Aqua Blue lacquered central hand
Aqua Blue Heuer printed logo
Aqua Blue 06H angled date
Water-resistance 100 metres
Strap Black alligator leather and rubber