BMW | NYFW 2020

 by Michael Satterfield

BMW will once again partner with New York Fashion Week fro the 2020 season, celebrating the theme of "The Road Less Traveled," highlighting inspirational figures from the world of fashion, culture, and journalism. BMW's online series will tell the story of four fashion industry notables and the unconventional paths that led to their success. Each will be sharing the story of their journey in first-ever BMW 2 Series Gran Coupe, the brand's new entry-level sedan.

BMW’s presence at NYFW: The Shows stems from our company’s longstanding support of the arts and culture, along with a strong belief in individual expression and creativity. We are proud to celebrate and partner with those who are driving powerful conversations and inspiring others with their unique stories.
 Uwe Dreher, vice president of marketing, BMW of North America

The Online Series “The Road Less Traveled” will feature:

  • Christian Siriano– renowned designer and CFDA inductee, Siriano now runs his eponymous brand based in New York City that fosters inclusivity in fashion.
  • Halima Aden– famous for breaking new ground in the fashion world as the first hijab-wearing model, Aden is committed to diversity and other inspiring causes on and off the runway; she also serves as a UNICEF Ambassador.
  • Jason Wu– world-famous designer of his eponymous fashion line, Wu received critical acclaim for dressing notable, influential women, including Michelle Obama.
  • Zanna Roberts Rassi– NYC-based fashion and beauty journalist who, most recently, added entrepreneur to her resume as the co-founder of popular vegan cosmetics brand Milk Makeup.

On Thursday morning, at NYFW, BMW will present a panel discussion “The New Face of Fashion” featuring Brooklyn-based designer and CFDA / Vogue Fashion Fund winner, Christopher John Rogers. Rogers, whose designs are worn by the likes of Michelle Obama, Lizzo and Cardi B, will discuss his meteoric rise, unapologetic vision, and fearless experimentation.

Later that same day, BMW will host a second conversation with former New York Giants player and designer, Victor Cruz with entrepreneur/beauty journalist Zanna Roberts Rassi to discuss the intersection of business and fashion.


  1. Can everyone just move away from the car so i can stare at it some more.