BFGoodrich Tires Partners with Bass Pro Shops for new Sports Shoe

by Michael Satterfield

BFGoodrich Tires and Bass Pro Shops have released a new sports shoe, designed for fishing and boating. The sole of the shoe is inspired by tire technology giving anglers more comfort and flexibility as well as predictable grip on boats and docks, without leaving scuff marks.

The new shoe, available exclusively at Bass Pro Shops, borrows technology from decades of BFGoodrich tire research to increase traction on wet, slippery surfaces thanks to a proprietary rubber compound gives the shoes an improved grip on wet surfaces.

BFGoodrich is a brand that helps performance enthusiasts to do what they're passionate about. BFGoodrich enables performance, whether it's rugged all-terrain tires that help anglers drive to the hardest-to-reach off-road fishing spots, tires that bring reliability on cross-country road trips, or shoes that keep you secure on the deck of a fishing boat.
Tom Jupena, director of brand licensing

The World Wide Sportsman Grip Current shoes can be bought in-store or online for a suggested retail price of $69.99.