Watches by Roland Sands Designs

TGR Staff

Time Concepts has partnered with Champion American motorcycle racer and award-winning designer Roland Sands to release the Szanto ICON Roland Sands Signature Series of watches. The watches feature the signature Roland Sand Designs (RDS) industrial look and mimic many of the design elements of the motorcycles and motorcycle gear that the brand is known for.

I’m honored to partner with Time Concepts on the design and introduction of the Roland Sands Icon Watch, the resulting watch is a timepiece that embodies the love and passion that I have for racing, the motorcycling community and innovative design.
Roland Sands

Each watch features a satin-brushed stainless case with a screw case back, a scratch-resistant mineral crystal, and 100 meters water resistance. Featuring a Japanese made quartz Miyota 2415 Day/Date movement. The strap is made of USA-sourced Horween leather, famous for its beauty and durability, it will quickly pick up the look of well-worn motorcycle boots and jackets and take on a vintage patina adding more character the longer it is worn. The straps feature easy on/off fingernail pull spring pins to allow for strap changes in a matter of seconds.

The unique watch design is meant to invoke the feeling of instruments on a bike and reflects his individualism, as is seen in his motorcycle creations, and exhibits a very vintage character. Roland was instrumental in the overall design of his watch series.  We’re eager to share it with his fans.
Time Concepts Founder Barry Cohen

The Szanto ICON Signature Series are small collections of watches tied to famous individuals who have made their mark in a variety of fields. Time Concepts’ ICONs are masters of their respective crafts and all share an appreciation and affinity for quality timepieces. Other industry leaders in the ICON series include Indy Series and Indy 500 Champion Danny Sullivan, and renowned big-wave surfer, Shane Dorian, both of whom also worked closely with Time Concepts to define, design and develop a timepiece that connects to their respective styles and personalities, all while maintaining the Szanto commitment to excellence. In this way, ICON watches reflect the tastes and interests of the people who inspired them.

  • 43mm 316L Stainless Steel Case and Fixed Bezel
  • Stainless Steel Push Crown and Screw-In Caseback
  • Flat Hardened Mineral Crystal
  • Japan Quartz (Miyota 2415) 3 Hand Day/Day Movement
  •  Dial with Roland Sands Logo
  • 100 Meters Water Resistant
  • Genuine Horween leather watch strap with Easy Change spring bar

Szanto ICON Signature Series: Roland Sands watches retail for $225 and are available for purchase online at