Land Rover Reopens U.S. Experience Centers

TGR Staff

Land Rover North America reopened its U.S. Land Rover Experience Centers, offering Land Rover owners and adventurers to enjoy unique driving experiences while still maintaining safe practices, such as contactless signup and payment to help ensure the health and safety of its visitors and staff, and remote events.

U.S. Ski & Snowboard Cross Country athlete and 2018 gold medalist Jesse Diggins was among the first to take advantage of the school reopening, as she got behind the wheel of the new 2020 Land Rover Defender at Equinox Lodge in Manchester, VT earlier this week.

Visiting the Land Rover Experience driving school and getting behind the wheel of the new Defender was an awesome experience, as an athlete, I also take health and safety very seriously, and the team at the Land Rover Experience did an outstanding job with their COVID-19 procedures and made me feel very comfortable. It was such a fun experience and it certainly expanded my driving abilities.
Land Rover Ambassador Jessie Diggins.

The Land Rover Experience Centers, located at Quail Lodge in Carmel, CA; Equinox Resort in Manchester, VT; and the Biltmore Estate in Asheville, NC, have incorporated a number of safety practices to ensure an exciting outdoor adventure for all. Expert instructor coaching will no longer be in the vehicle, but rather delivered via lead follow 2-way radio communication, hand signals and ground marshaling.

Land Rover will also provide all guests with face masks, gloves, and hand sanitizer upon arrival and all vehicles will be fully sanitized after each Experience. In addition, temperature checks will be conducted for staff members daily, and for guests prior to each experience. 

Experiences at the centers range from one hour to full-day, start at $275, and include popular packages like Half Day, Full Day, and Heritage Experiences. Each experience incorporates certified Land Rover Experience Instructors, who demonstrate the full capabilities of the brand’s latest SUV vehicles across a variety of terrains including water crossings, muddy ruts and rock crawls, all redesigned to be entirely outdoors. 

New for the season is the ‘Bring Your Own Vehicle Experience,’ a half-day program where participants can explore the Center trails in their own Land Rover vehicles. Guests will also have the opportunity to drive the most capable Land Rover ever produced with the addition of the Defender to the Centers.

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