Historic Promotional Vehicles

TGR Staff - Updated on 07/23/2023

Odds are you've seen an Oscar Mayer Weinermobile or the Red Bull Mini Cooper, but the concept of building outlandish promotional vehicles goes back to the earlier days of the car. While some brands used their delivery trucks as rolling billboards, others took it to the extreme building some of the most unique vehicles ever to drive on the street. Sadly most of these cars and trucks have been lost to time, from driveable packs of Life Savers to rolling photo studios, here are some of our favorite classic promo cars and trucks from history.

John Robertson Bought a controlling interest in Life Savers Australasia Ltd. in 1926 and commissioned not just the Life Savers truck, but also this Life Savers Pep-O-Mint roadster.

Historic Promotional Vehicles Kellogg's Truck

Kellogg's van for A.H. Peters & Co.

Minties van owned by H.Bear Company

Enmore Theatre promoting Christmas cake for each child attending a Christmas Eve matinee, 1938.

Steelo and Queen Bees Wax Van

President Cigarette Truck in Oslo, Norway

"Old Glory" Beer truck, W. C. Hagood, Inc. Distributors, New Bern, NC, 1933.

Atlantic Foto Service, News Photographers, 1917

Thermos Bottle Advertising Car Mounted on a Six Cylinder Napier Chassis. The cast aluminum body was an exact replica of the original Termos Bottle and weight over 5,000lbs. Inside was finished with mahogany wood and red leather.