Swedish hypercar manufacturer Koenigsegg famously broke the world speed record for fastest production car this past November. In the Nevada desert, a Koenigsegg Agera SS shattered the seven-year-old Bugatti Veyron Super Sports’ record by 10 miles per hour, reaching an official speed of 277.9 mph. Los Angeles-based commercial photographer Toshi Oku was there to document the record run with another premium Swedish machine: the Hasselblad H6D-100c. Considered the premier medium-format camera on the market, the H6D-100c features a 100-megapixel sensor that is 70 percent larger than the typical full-frame 35mm camera’s sensor. The Agera RS and H6D share clean, functional Swedish designs.
While the Agera RS looks exotic with its scoops, front splitter, and rear wing, each carbon-fiber body component is specifically designed to increase downforce: The car is sculpted to slice air as efficiently as possible. Similarly, the Hasselblad H6D gives professional photographers world-class features in a clean, incredibly ergonomic body. In effect, the Koenigsegg Agera RS serves as the perfect subject for the Hasselblad H6D.
“To me, the Hasselblad is the best camera available in this market,” said Toshi Oku, a Japanese-born photographer who specializes in automotive and landscape photography. “Getting an assignment like this is a dream come true. When I saw that Koenigsegg car in that beautiful desert light, I knew I was going to get something beautiful.”Toshi continued, “I wanted to approach this as more of a fine art project than a commercial car shoot.
With the detail you get from the H6D-100c I can shoot my images as an entire frame but also crop and recompose images later without worrying about a loss in quality. The benefit of a 100-megapixel camera is that its images don’t look digital.”Toshi chose two Hasselblad lenses for the assignment: an HCD 4-5.6/35-90mm and an HCD 4/28mm. He explained, “The ability to have a zoom lens that hits all the sweet spots was great. Also, the wide-angle 28mm is such an amazing lens. It’s sharp.” The H6D-100c camera itself features 16-bit color, 15-stop dynamic range, ISOs from 64-12,800, 4K video and flash sync at all shutter speeds: 60 minutes to 1/2000th second. Reflecting on the experience, Toshi said, “I feel the real similarity was myself as a photographer and a camera, and the driver and this car; they have to work perfectly together like fine-tuned machinery.”
For more information, please visit www.hasselblad.com, www.koenigsegg.com and http://www.toshioku.com.
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