Equus: Luxury American Muscle Car

A new player has entered the automotive market Equus Automotive Inc. (Latin for the genus of horses and no relation to the Hyundai Equus) with their new Bass770. The car looks like a version of every 60's Muscle cars that we know and love, with hints of Mustang, Charger, and Camaro all rolled into one uniquely American package.

At first glance you likely suspect that the car is a heavily modified version of a reproduction Mustang fastback body. While it might look like something from the 1960's the car is anything but, featuring a proprietary aluminum chassis and lightweight aluminum body panels. The chassis featuring modern refinements like magnetic selective ride control, an active handling system and a performance traction management system, that make it handle more like a supercar than your dads old Mach 1.

Power comes from an aluminum 6.2L LS9 V-8 which pumps out 640 hp and 605 lb-ft of torque. This allows the Bass770 to go from 0-60 in 3.4s and reach speeds over 200 MPH. From the images and the video (Below) I have seen, the car looks like it incredibly well built and well designed.  But the price of all that attention to detail comes in at a hefty $250,000. To put that in perspective that's the price of a McLaren MP4-12C,

This pits the Michigan based upstart against the biggest names in the business like Ferrari, Lamborghini, and Aston Martin. So you have to ask yourself if you want a 600+ hp car that looks like a Mustang, why wouldn't you just buy a Shelby GT500 that comes in at 662 hp and a base price in the mid $50K range? There is only one reason, style, the Bass770 is for the person that appreciates the subtle details, the craftsmanship, and of course the exclusivity.

Vanquish, Aventador, Super Snake...Bass.... thats the one thing about this that kind of throws me. Equus put a lot of the time and development into building a great looking and performing car and they call it a Bass? The first thing that comes to my mind is "Bass Pro Shop" with that big mouth bass logo. Not really a name the matches with the masculine design and style of the car, in my opinion. I have several names I would have used instead of Bass. Just calling it the Seven Seventy would have been better. I  can only guess is that it is named after the founder or designer. I have emailed Equus to get the backstory behind the name and if I get an answer I'll share it.

The interior reminds me of a modern Mustang mixed with a little GT40 and Dodge styling. Its clean and styled as well as any major manufacturer. It also looks like they managed to get some bespoke hardware and switches, something that is hard for small manufacturers. Many of the independent car builders have exciting looking cars from the outside, only to be let down by the fit and finish of the interior (i.e. look inside a Saleen S7). Most end up looking like a mix of leftover bits from Leyland and stuff found on sale at Pepboys. But the Bass770 interior looks like it could be out of a modern Mercedes or BMW. The level of sophistication and detail on the outside flow into the interior with a contemporary look with just enough retro touches to make it familiar.

Only time will tell if Equus will make it, they have a great looking product, but I can't wait to see it on a track side by side with the competition. If you are in the market for a unique car, I would give it a look, it's at least made in the USA and I doubt you'll see another at the local cars and coffee.

Get more info on the Equus Bass770 on the official Equus Automotive Site or their Facebook Page.

I don't know what the story line is in the video, but the cinematography and driving is amazing so check it out below.


I got some info back from Equus regarding the name: the name Bass is not meant to be Bass as in the fish but Bass like a Bass Drum. They chose the name because of the bass sound that came from the exhaust. The 770.... that is the cubic cm of on cylinder.