Kimono Inspired Menswear by HIROMI ASAI

by Michael Satterfield

One of my favorite new designers, HIROMI ASAI, has unveiled a brand-new jacket and suit lineup for 2019-20 Autumn/Winter menswear collection at Pitti Uomo 95 in Florence, Italy on January 8-11, 2019. The theme of the collection is "Savile Row," representing the traditional British style impregnated with modern tastes.

HIROMI ASAI develops new textile suitable for suits and jackets with craftsmen in Japan, who usually manufacture textiles for Kimono by traditional techniques. HIROMI ASAI would like to propose "slow fashion and slow lifestyle" with sophisticated design and comfort through this 2019-20 Autumn/Winter collection.

HIROMI ASAI 2019-20 Autumn/Winter collection features British-styled jackets and double-breasted suits. The double-breasted suits made of Kimono silk textiles look formal, but stylish with the outstanding character of Kimono silk textiles. The Jackets are created in collaboration with one of the Japanese greatest authorities on handmade bespoke, Mr. Teruo Hirokawa, whose works were provided to the British Royal Families. Japanese Kimono silk textiles manufactured by traditional craftsmanship and British traditional bespoke style are beautifully integrated in the collection.

"We have always been challenging new to revive the essence of Japanese Kimono for modern fashion. We presented premium cotton shirts and jackets for the last season, while we are focusing on more formal British style for this season.  I am honored to work with Mr. Hirokawa for completing this wonderful collection," Ms. Asai, a designer of HIROMI ASAI said. "The year 2019 is going to be a major turning point on our brand. We are planning to return to the runway during New York Fashion Week in September. The presentation at the upcoming Pitti Uomo will be the first showcase in our memorable year."

After the presentation at Pitti Uomo, HIROMI ASAI 2019-20 Autumn/Winter collection appears at Flying Solo in SoHo, New York during New York Fashion Week in February 2019.


Exhibitor Brand Name: HIROMI ASAI
Exhibition Name: Pitti Imagine Uomo 95
Location: Fortezza da Basso, Florence, Italy
Section: MAKE, in the Sala del Rondino
Booth No: Stand 16
Duration: January 8-11, 2019