ACE Hotel Opening in L.A. Fashion Distric
The Los Angeles Fashion District is getting a new hotel—one with a perfect blend of hipster credibility and old Hollywood provenance.
Ace Hotel, the indie boutique chain based in Portland, Ore., will open in the historic United Artist Theater on Broadway near 9th Street.
The 12-story office building and 1,600-square-foot theater opened in 1927 on a site chosen by Mary Pickford, according to the Los Angeles Historic Theater Foundation. At the time, Pickford was the biggest Hollywood star in the world and one of the founders of United Artists, the first independent film studio, founded in 1919. Pickford’s partners in the endeavor were her husband (and arguable the second-biggest Hollywood star in the world) Douglas Fairbanks, Charlie Chaplin and director D.W. Griffith.
Ace, which operates hotels in Portland, Seattle, New York and Palm Springs, will open the L.A. hotel in summer 2013. According to the Los Angeles Times, the 180-room hotel site will feature a pool, restaurant, bar and 1,600-seat theater.
Connecticut hotel investor Greenfield Partners bought the property last Fall for $11 million from Wescott Christian Center Inc., which had been operating a church at the site for many years.
Los Angeles City Councilmember Jose Huizar told the L.A. Times: “This is really a shot in the arm for the Bringing Back Broadway initiative. We’ve been talking about getting a boutique hotel here and now we have one with a brand name.”
The Bringing Back Broadway initiative is an ambitious plan to revitalize L.A.’s historic theater district—including reopening the vacant theaters on Broadway and bringing more retail, parking and transit options to the area.
Today I took a stroll over to the building (you can look in the windows from the California Market Center—that’s how close it is). Here are my shots of the building.
There are great photos of the interior of the theater at Blogdowntown and the L.A. Historic Theater Foundation’s site.
No word on what will happen to the Jesus Saves sign parked on the top of the building.
Source: California Apparel News
Carroll Shelby Licensing Announces Settlement with SSC North America
GARDENA, Calif., Jan 26, 2012 (BUSINESS WIRE) -- Carroll Shelby Licensing Inc., a wholly owned subsidiary of Carroll Shelby International Inc. has issued a statement concerning the settlement agreement reached with the company formerly named Shelby Supercars LLC, and its owner, Jerod Shelby, requiring that no commercial use be made of the "Shelby(R)" trademark owned by Carroll Shelby. As part of the agreement, Jerod Shelby's company has also issued its own statement announcing "a new corporate identity strategy which more clearly identifies itself" by changing its name to "SSC North America."
This release issued by Carroll Shelby International Inc. implements the settlement agreement's requirement that both parties issue press releases "disclaiming and denying any association between Carroll Shelby and entities related to him, on the one hand, and SSC [North America], Jerod Shelby and entities related to them, on the other."
About Carroll Shelby Licensing, Inc.
Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. In 1998, he founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles ever built. CSL holds trademark rights for Shelby-branded apparel, accessories and collectibles. For information about the company or licensing opportunities, call (310) 914-1843 or visit www.shelbylicensing.com .
Auction News: Ayrton Senna’s Helmet and Race Suit
Silverstone Auctions’ upcoming Race Retro sale will present collectors with an incredibly rare opportunity to own a pair of artifacts from the Formula One legend Ayrton Senna.
Adorned with Senna’s iconic yellow, green, blue and white livery and appropriate sponsorship, the helmet was used by Senna during the1991 season with McLaren. Seriously desirable and seriously rare, it features an appropriately serious price tag. It is expected to fetch betwen £42,000 and £50,000 (Around $66,000 -$78,000).
The Race Retro Classic Car Sale will be held by Silverstone Auctions on the 25th of February, 2012, at Stoneleigh Park in Warwickshire. The lots will be available for viewing on the 24th.
Source: Silverstone Auctions
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