The British premium brand MINI clearly signals the continuation of its success story at the New York International Auto Show in 2014. The main focus here is the world premiere of the new MINI Countryman. The latest version of the first MINI with four doors, a large tailgate, five seats and optional all-wheel drive system ALL4 will ensure that hallmark brand driving fun and distinctive style become even more sought-after in the premium compact segment. Fresh accentuations in design, refined premium characteristics in the interior and innovative equipment features hone the profile of the new MINI Countryman as an all-round talent for versatile mobility and an active lifestyle.
With over 66, 500 units sold, the USA was the important single market for automobiles of the MINI brand in 2013. And the new edition of the largest MINI model now sees its world premiere in that country's largest city. The new MINI Countryman has everything it takes to continue to attract additional target groups to the distinctive style of the British brand in future. What is more, all indicators are pointing to growth in the small car segment. And the new MINI - also on show in New York - offers the ideal basis for this. The new generation of the original - still the most popular member of the MINI family - provides significant and impressive advancements in the areas of driving fun, efficiency, space, comfort, safety and innovation. With the new editions of the two top-selling models leading the way, the British manufacturer presents the most attractive product program in its history at the New York International Auto Show from April 18th to 27th 2014.
The new MINI once again stands as the pioneer of individual style, premium quality and high-end technology in the small car segment. The latest generation of the original combines evolutionary design advancements with enlarged space and refinements to materials and finish details in the interior. On all four seats there is a tangible increase in freedom of movement, while the luggage compartment has been expanded by around 30 percent. Entirely newly developed engines increase both the driving fun and the efficiency of the new MINI. The car's characteristic go-kart feeling is now enhanced with optimised ride comfort, with adjustable dampers being offered as an optional extra for the first time.
A new display and operating concept, innovative driver assistance systems and the latest MINI Connected features also allow even more intensive interaction between driver and MINI. And the new MINI is the first automobile in its class to be fitted with LED headlamps and a Head-Up Display. There will be a choice of the models MINI Cooper and MINI Cooper S at the market launch in the USA. Both can be fitted with either the standard 6-speed manual transmission or the optional 6-speed automatic transmission, according to preference.
The aspirations of especially performance-oriented MINI fans are addressed by the extremely sporty John Cooper Works models. The range of top sports cars now also extends to the small car and compact segments. Here, motor racing technology in the area of engine and suspension, aerodynamically optimised exterior components and a specific cockpit design pave the way for exceptionally intense driving fun in everyday traffic.
Source: MINI USA