Baume & Mercier Capeland / Shelby

12:45:00 PM


Swiss watch brand Baume & Mercier has teamed with Shelby to honor the 50th anniversary of Shelby American's first FIA Sports Car World Championship at Rheims, France. The first for an American car company.

Baume & Mercier have released these Capeland Shelby® Cobra limited edition watches, part of the Capeland collection.  The timepieces will be available at select authorized Baume & Mercier retailers stores.

“Carroll Shelby Company and Baume & Mercier share many of the same core values,” said Neil Cummings, CEO of Carroll Shelby Licensing and co-CEO of Carroll Shelby International. “Both companies entered the crucible of competition early in their histories, winning prestigious victories. Those achievements were due to a commitment to building innovative products with timeless design and then honing them through relentless testing. Our common pursuit of perfection is reflected in the quality and craftsmanship of everything we create. The combination of these two icons should result in an amazing unveil.”

“We are very proud to partner with Shelby to celebrate this special moment in the legendary automobile manufacturer’s history. Our agreement is nurtured by similar values. The elegance of lines, attention to high-quality and legacy of expertise are some of the common characteristics between our creations, our philosophy and values,” said Alain Zimmermann CEO of Baume & Mercier.

The Stainless Steel version features a blue alligator strap is lined on the inside in bold racing red.
The automatic watch will retail for $4,450.

The 18-karat 5N rose gold flyback chronograph version – fitted with a Swiss-made self-winding Dubois-Depraz movement and transparent sapphire caseback is engraved with a personal signature of Carroll Shelby. Just 98 will be made.
This version retails for $19,950.

Source: Baume & Mercier

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